What if your returns process could be your best loyalty tool?
Join us on 29 October at 10:00 AM UK time for the second webinar in the Behind Every Great Checkout series.
We’re bringing together ZigZag, SQLI MENA and Verity AI to explore how retailers can turn returns and post-purchase challenges into opportunities to improve customer experience, protect revenue and build lasting trust.
The customer journey doesn’t end at checkout. What happens after a purchase can be just as important as the experience that led to it.
Behind Every Great Checkout: The Returns Story.
📅Thursday 29 October 2026
🕑10:00 AM UK Time (GMT)
🎙 Hosted by Channel Builders & Chloë Thomas
Leading the Behind Every Great Checkout webinar series is Chloë Thomas, the voice behind the Keep Optimising and eCommerce MasterPlan podcasts.
We’re thrilled to have her steering the discussion with her eCommerce expertise and a talent for great conversation.
Our panel will discuss:
- Why the post-purchase experience is essential to customer loyalty and retention.
- How smarter returns processes can reduce friction, protect margins and improve customer satisfaction.
- The role of AI-powered product authentication in reducing fraud and strengthening customer trust.
- How ecommerce agencies can help merchants connect technology, operations and customer experience.
- Practical strategies for creating seamless experiences from checkout through to returns.
After the discussion, the floor is yours. Take part in the live audience Q&A to discuss your challenges around returns and product authentication.
Who should attend?
Shopify agencies, technology partners, ecommerce leaders and growing Shopify brands will walk away with actionable insights.
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We hope to see you there!
Channel Builders Team