VerityAI
VerityAI
Why VerityAI?
VerityAI instantly verifies that the product on a listing is the genuine item, at scale, via API. The verification layer for ecommerce that turns counterfeit, return fraud, and listing trust into a real time API signal.
Who is the ideal customer?
- Online marketplaces with third party sellers
- Major retailers expanding into marketplace or dropship channels
- Resale marketplaces and platforms
- Returns and reverse logistics platforms that want to verify returned items
- Payment, BNPL and agentic commerce providers that need a product layer trust signal
What are their pain points?
- Counterfeit and fake listings damaging brand reputation and triggering takedown costs
- Return fraud and swap outs eating gross margin (customer buys real, returns fake, keeps real)
- Manual product verification doesn't scale with marketplace growth
- New marketplace regulations (UK PRMA 2025, EU Product Liability Directive from Dec 2026, EU DSA Article 31) require demonstrable controls against unsafe and counterfeit listings
- Existing fraud and identity tools verify the buyer and the seller, but nothing verifies the product itself
What is the value proposition?
- Increase conversion: Verified listings convert significantly better. Shoppers click "add to cart" when they trust the item is real.
- Stop return fraud losses: verify returned items are genuine before refunding, ending the swap out and AI generated / altered product problem and protecting gross margin
- Protect brand and avoid takedown costs: catch counterfeit listings before they go live, not after a brand protection report
- Stay ahead of marketplace regulation: produce a documented authenticity audit trail that meets EU DSA, EU Product Liability Directive (Dec 2026) and UK PRMA marketplace obligations
